Use this section to build trust and create a personal connection with your customers. The more a potential customer knows about you, the more likely it is to buy from your store. Use this section to explain why your store is the best place to buy your store-bought product. Be sure to highlight the things that make your products and services unique. For example, are your items locally made, sourced from special ingredients or customized? A place to tell your customers how great your products and services are. Leave a memorable impression that their friends want to tell you about and come back for more. Free transportation? Do you support charity? Let them know here!